Robotic Marketing
So I was cruisin' the information superhighway, seein' the same nondescript ol' sites, lookin' for purple cows and not findin' em, when I finally decided to pay a visit to my man Seth Godin. He operates a little "butcher shop" on the net, where he cuts through the fat about marketing, right down to the juicy bits, and I like to go there when I'm dry for inspiration.
So I go to the home of the old purple cow himself, and I read his last update for the fifth time in a row, and I run the compulsory product check to make certain he didn't release any new books while I was sleeping -- or rather not sleeping -- and then proceed to his About Me page where I am struck by what I find.
Much to my horror, I had caught the purple cow in the act of commiting a major publicity faux pas for unorthodox marketers.
His about page employs the same 3rd person format, the same sterile tone, used by boring people across the net. It's all very robotic. I guess I'm a little guilty of that at times. But he's important. He's written books. And he's one of the staunchest advocates of unusual marketing practices around.
So I emailed the elusive purple cow, on the off chance I could reach him where the sun smiles broadly, imploring him to walk the road less travelled by big-shot professionals, that we might catch a glimpse of his personality whilst navigating the synaptic trails of his mind.
So, today I feel very priveleged. I feel priveleged because Seth Godin responded to MY email. Yes, Seth Godin talked to Me. And it is confirmed: Seth Godin is a Robot. He told me so.
Yikes that's awesome. Who could you be making contact with that you havn't yet?
Oh yeah, and my point: Your About page shouldn't read like a product description.
Ty
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Reader Comments (6)
Thanks beastmamma, your page is also swell. Like Margeret Cho...her blog is a dandy read as well.
Now Martha Stewart I feel quite a bit differently about! You know, the kind of queesy feeling one gets when opening up a can of rancid tuna =D
Never heard of Victor Baily htough, no_fingurs. Got a link?
Doubtless lots of folk - with age I've become far too reclusive.
Beyond this, and without wandering too far down the JL Seagull flightpath, I have no answer... simply a suggestion toward what's perhaps a vital point some of us miss too often in our hurried lives...
'It's not a question, but a lesson learned in time...' I *know* I'll be a lot better if I can access that part of my life not yet lived.
Having said too much already, I'll shut-up and get back in to the corner.