Entries from June 1, 2005 - July 1, 2005
Breaking News: Will This Man Bring Legitimacy to the Blogosphere?
Ok, you might be wondering what this is about. Believe me, you
don't want to miss this one.
Today the blogosphere welcomes it's biggest marketing celebrity since Bob Bly. Jay Abraham, one of the most respected minds in
marketing is officially launching his blog.
The reaction in the blogosphere could, and probably should,
be bigger than when Bob Bly, renowned author, copywriter and savvy
businessman in his own right, started his blog.
The difference it appears--and why "business bloggers" should pay attention--is that Jay is coming
out of the gates with a game plan for making money out of this
venture--and he has a really good
track record of succeeding.
Will
we pay heed and watch as one man co-ops the emerging architecture
of the internet to geometrically expand his empire at almost
frightening speeds? Will his efforts bring legitimacy to the dream that
blogs can be richly profited from? Or will this prove to be another
half-baked scam dreamed up by a marketer desparate for a piece of the
action?
Whatever the case, the future commercial applications of blogging will be generously informed by the outcome.
Ty
1 Comment
Making Sense of the Blogging Phenomenon One Blogger At a Time
I have spent some time over the past two years researching blogging. And the longer I
immerse myself the more convinced I become that blogs are merely a
symptom of something much bigger happening on the web. No, let me restate that...happening TO the web.
Nobody's completely figured it out yet, but every day we are nearing
closer to an approximate understanding of what their impact will be.
The only thing we can conclude is that the question of
what a blog IS isn’t so important as the question of what a blog CAN BE.
None of the conventional definitions of a blog are altogether wrong,
but they are limited. And for anyone who has worked inside the
industry, they will agree that the public advent of blogging represents
so much more than just another
distribution channel in a marketers toolbox.
In fact, I would venture
to say, marketers at large are falling behind in their collective grasp
of the evolving internet. Their pockets may be well-lined, but they have impoverished models of the new world.
Today, blogs are a still a blank canvas. Their uses are by
no
means set in stone, nor have all their possible applications been
explored. I challenge people who think they really "get it" to stop
concurring about what blogs are and start discovering what blogs can be.
Over the next couple of months I will be rendering my observations as lucidly as I can.
Making the Most of Yahoo! 360
What if someone handed you a network of high-quality contacts and
prospects on a silver platter? Would you take it? Of course you would!
Yet, day by day, business owners are signing up for Yahoo! 360 with the best
intentions, only to sit on their account as if it's going to do all the
work for them.
If you too are having difficulty deciding how to start building your presence, here's what I suggest:
- Invite ALL your friends and professional acquantances to join your Yahoo! 360 Network. Sooner or later they will be invited by someone. It might as well be sooner and it might as well be by YOU.
- Educate your contacts why it's in their best interest to not just grow, but groom their individual networks of contacts. Staying relevant is a low-key investment with high returns of ongoing attention.
- Don't try to host your professional or business blog on Yahoo! 360. Treat it strictly as a social networking tool to keep people informed about personal affairs and dealings. Social Networking is a HIGH TOUCH medium. If you're thinking about starting a business blog as part of your onine marketing strategy, email me and I can get you started on the right track.
- Take the initiative to chime in
on other people's blogs. The best way to start any relationships is to say
something. Yahoo has given us a preemptive head-start, if you'll just be proactive in
taking it.
The sooner you start proactively building your network
on Yahoo!360, the bigger your network will become.
I believe Yahoo is provisioned to become the d'facto social networking
service on the internet. It's maintained its position as the largest
internet property for years, and everything it touches turns to
gold. It won't be long before all your friends and
colleagues are invited to get their very own Yahoo! 360 account. But
you can get in right now, and you can be the one to invite them.
It would seem Yahoo! replenishes your Invites as they get used up. In
case anyone else is interested I have 70 more Invites to give out. You
can email me about
yours here.